Elevated by Design.
Built to Last.
Tiny Penthouse Studio exists because great creative work shouldn't require a great big agency. Since 2005, we've partnered with Fortune 500 teams and first-time founders alike, bringing senior-level strategy, craft, and creative direction to every project through a lean, expert-driven model that scales to what the work actually needs.
Melanie Rothwell
Founder & Head of Brand
Melanie Rothwell is an award-winning Executive Creative Director with 20+ years building brands that feel like something, not just look like something.
She developed her craft across New York's most respected agencies: Publicis, Grey Group, Peter Arnell, Jack Morton Worldwide, and VaynerMedia, leading work for P&G, Red Bull, Hilton, Reebok, Waymo, Belvedere Vodka, Jaguar Land Rover, and Genentech across New York, Dubai, and Cannes.
The highlights: Budweiser's first-ever real-time NFT activation at the FIFA World Cup (1B+ PR impressions). Olay's most successful Black Friday in history ($1.5M in a single day). Reebok's ComplexCon activation with record-breaking dwell times. Red Bull x Doodles across 62 countries. The Range Rover Velar launch — named Most Beautiful Car in the World. A hemophilia drug for Genentech built from blank logo to $5 billion blockbuster.
An early adopter of Web3 and AI-integrated creative workflows, she was among the first creative directors building brand experiences at the intersection of blockchain, NFTs, and real-world activation.
Today, through Tiny Penthouse Studio, she partners with Fortune 500 teams and ambitious founders, bringing the same hands-on craft and strategic firepower to every project, regardless of scale.
Effie Gold & Silver · Cannes Lions Health · Mohawk Design Award · MM&M Gold
Formerly known professionally as Melanie Gargano and Gargano Group LLC.
Industries Shaped
Luxury goods · Health & wellness · Beauty · CPG · Fitness · Pharmaceutical · Automotive · Financial services · Education & ed-tech · Technology · Blockchain & Web3 · Experiential & live events · Mental Health · Hospitality · Real Estate · Nonprofit, charity & purpose-driven organizations
Our Philosophy
“ The best brand experiences make people feel something they didn't expect to feel. Not spectacle for its own sake, but with design intention, rooted in what the brand actually means to real people.”
- MELANIE ROTHWELL / Founder & Head of Brand
Ready to build something unforgettable?
We work with a select number of clients each year - founders, CMOs, and creative leaders who are serious about building brands that earn attention. If that sounds like you, we'd love to hear about your project.