Elevated by Design.
Built to Last.
Tiny Penthouse Studio is a full-service creative branding studio based in New York City - specializing in brand strategy, brand identity, experiential design, and campaigns that move culture.
Founded in 2005 by award-winning Creative Director and Brand Strategist Melanie Rothwell, Tiny Penthouse Studio has spent two decades shaping brands that stand out and stand the test of time. From global campaigns for Fortune 500 companies to immersive experiential activations, emerging tech brand identities, and purpose-driven startups - we bring the same creative ambition and strategic rigor to every project.
Meet Melanie Rothwell
Founder & Chief Creative Officer
Melanie is an award-winning Creative Director and Brand Strategist with 20+ years leading creative at the intersection of strategy, identity, and experience. She has directed brand work across luxury, health and wellness, pharmaceuticals, automotive, technology, and experiential design - working hands-on with Fortune 500 teams and ambitious founders alike.
Known for balancing elevated creative vision with real-world business impact, Melanie brings a rare combination of big-agency scale and boutique-studio attention to every engagement. Whether launching a new brand, reinventing a legacy one, or designing an experience that stops people in their tracks - she works closely with clients from strategy through final execution.
Industries We've Shaped
Luxury goods · Health & wellness · Pharmaceuticals · Automotive · Financial services · Education & ed-tech · Technology & Web3 · Consumer packaged goods · Experiential & live events · Nonprofit, charity & purpose-driven organizations
Our Philosophy
“ You never get a second chance to make a first impression, so a brand’s visual statement must be arresting.”
- MELANIE ROTHWELL / Founder & Chief Creative Officer
Ready to build something unforgettable?
We work with a select number of clients each year - founders, CMOs, and creative leaders who are serious about building brands that earn attention. If that sounds like you, we'd love to hear about your project.