A black background with a white geometric abstract design consisting of intersecting lines forming a pattern
The word 'MADX' in bold, white, uppercase letters on a black background.

MADX - Where art meets innovation

MADX is the visionary world of multidisciplinary artist and award-winning creative director Melanie Rothwell. A fusion of fine art, motion, and emerging technology, MADX explores the intersection of myth, identity, and the surreal - where reality dissolves into imagination.

Each piece is a carefully crafted experience, blending traditional oil and digital painting, generative AI collage, MADX photography, and motion design, all seamlessly interwoven with blockchain technology. The result? Art that isn’t just seen - it’s felt, lived, and collected.

Brand Identity

Our brand monogram is used as an official stamp of authenticity. It can be found as both a brand mark on digital pieces and as a hand-drawn mark on limited edition physical pieces, adding a layer of intrigue, sophistication and prestige. Our wordmark logo for MADX utilizes a digital glitch, symbolizing the digital side of our work and that things aren’t always what they seem.

A cartoon illustration of a person using a laptop with images of a tree, a mountain, and a rainbow on the screen, with a speech bubble containing writing.

MONOGRAM

Text reading 'MADX' in white on a black background.

WORDMARK

Featuring: Serenity by MADX

Website Design

Our website was designed to look like a portal into a surreal, digital realm, where artworks exist in an immersive, futuristic space.

Our dark-mode aesthetic acts as a canvas, amplifying the vibrancy of each piece and bringing them to life through motion and light.

VISIT MADX WEBSITE

Digital Artworks

The curated pieces below define the MADX brand.
Surrealist figurative art that merges dreamlike, subconscious imagery with recognizable human and non-human forms, creating surreal sanctuaries for self reflection and quiet rebellion. These pieces exist as both digital and physical collectibles and push the boundaries of storytelling through motion and design. See more on our website madxart.com.

A surreal artwork by MADX of a young woman with soft light skin, long brownish-red hair, shadowed face, and blue lips, with three blue and green fantastical fish eels wrapped around her head like a turban enveloping and protecting her.

JUSTICE OF THE DEEP

A surreal artwork by MADX of 'Serenity' featuring a blue artwork with woman's face with closed eyes, surrounded by cosmic and galaxy elements in shades of blue and black.

SERENITY

A surreal artwork by MADX and modern digital painting of medusa turned beautiful titled "13 Pearls of Medusa." A painting of a woman with closed eyes surrounded by swirling green tentacles, resembling an underwater scene, framed in gold.

13 PEARLS OF MEDUSA

EXPLORE COLLECTION

Orb /// Unreal Series:
Digital Colletibles (NFTs) & Canvas Prints

Abstract digital art by MADX of a spherical shape with colorful glowing rings and lines on a black background. Also offered as an NFT digital collectible.

Each orb is a journey into the unknown and exists in a space beyond reality, pulsing with energy, shifting between the tangible and the virtual. MADX pushes the boundaries of innovation by merging fine art with blockchain tech. The series is available both as on-chain digital collectibles (NFTs) and museum-quality physical prints, allowing collectors to own both a physical and/or digital piece of this ever-evolving universe in a way that best speaks to them.

🌐 Digital Collectibles
Verified on-chain, ensuring authenticity and provenance

🖼️ Fine Art Exhibition Canvas Prints
Museum quality and bringing their luminous energy into the physical world

ORB /// UNREAL NFT
Artwork by MADX on display at ETHDenver x Nolcha Shows showcasing digital and canvas artworks with large framed pieces of "13 Pearls of Medusa" and "Justice of the Deep" and smaller orb artwork with abstract colorful orbs arranged on a gallery wall.
COLLECTION

Social Design

Our surreal artworks are crafted into dynamic show reels and animations.

Photos from Art Basel in Miami and Denver, including artworks by MADX award-winning digital artist and Executive Creative Director. Showcasing Art Basel Miami Art Galleries and event scenes at SLS Miami Hotel.
FOLLOW ON INSTAGRAM @MADXNYC

A Living Brand

MADX is a deeply personal expression of its artist and founder, Melanie Rothwell. As the creative force behind Tiny Penthouse Studio, she and her team have meticulously crafted a brand identity that embodies the imagination, precision, and surreal energy of her work. From monograms to motion design, every detail of the brand has been thoughtfully built to extend the world of MADX beyond the artwork itself.

LEARN MORE HERE:

WEBSITE
EVENTS