MADX - Where art meets innovation
MADX is the visionary world of multidisciplinary artist and award-winning creative director Melanie Rothwell. A fusion of fine art, motion, and emerging technology, MADX explores the intersection of myth, identity, and the surreal - where reality dissolves into imagination.
Each piece is a carefully crafted experience, blending traditional oil and digital painting, generative AI collage, MADX photography, and motion design, all seamlessly interwoven with blockchain technology. The result? Art that isn’t just seen - it’s felt, lived, and collected.
Brand Identity
Our brand monogram is used as an official stamp of authenticity. It can be found as both a brand mark on digital pieces and as a hand-drawn mark on limited edition physical pieces, adding a layer of intrigue, sophistication and prestige. Our wordmark logo for MADX utilizes a digital glitch, symbolizing the digital side of our work and that things aren’t always what they seem.
MONOGRAM
WORDMARK
Featuring: Serenity
Website Design
Our website was designed to look like a portal into a surreal, digital realm, where artworks exist in an immersive, futuristic space.
Our dark-mode aesthetic acts as a canvas, amplifying the vibrancy of each piece and bringing them to life through motion and light.
Digital Artworks
The curated pieces below define the MADX brand.
Surrealist figurative art that merges dreamlike, subconscious imagery with recognizable human and non-human forms, creating surreal sanctuaries for self reflection and quiet rebellion. These pieces exist as both digital and physical collectibles and push the boundaries of storytelling through motion and design. See more on our website at madxart.com.
13 PEARLS OF MEDUSA
Orb /// Unreal Series:
Digital Colletibles (NFTs) & Canvas Prints
Each orb is a journey into the unknown and exists in a space beyond reality, pulsing with energy, shifting between the tangible and the virtual. MADX pushes the boundaries of innovation by merging fine art with blockchain tech. The series is available both as on-chain digital collectibles (NFTs) and museum-quality physical prints, allowing collectors to own both a physical and/or digital piece of this ever-evolving universe in a way that best speaks to them.
🌐 Digital Collectibles
Verified on-chain, ensuring authenticity and provenance
🖼️ Fine Art Exhibition Canvas Prints
Museum quality and bringing their luminous energy into the physical world
Social Design
Our surreal artworks are crafted into dynamic show reels and animations.
A Living Brand
MADX is a deeply personal expression of its artist and founder, Melanie Rothwell. As the creative force behind Tiny Penthouse Studio, she and her team have meticulously crafted a brand identity that embodies the imagination, precision, and surreal energy of her work. From monograms to motion design, every detail of the brand has been thoughtfully built to extend the world of MADX beyond the artwork itself.
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