Reale: A Web3-ified Makeover for an Influencer Marketing Agency
Influencer Marketing Agency / Arthaos, Australia
Welcome to the Future Realm
Where cutting-edge technology and authenticity merge to shape the future of influence.
Reale, a leading influencer marketing agency in Australia, partnered with Tiny Penthouse to reinvent its brand, transforming it into a bold, future-forward leader in Web3 influencer strategy. The mission? To bridge the gap between technology, culture, and authentic brand partnerships—establishing Reale as the go-to agency for top-tier tech, Web3, and blockchain clients.
Our Role
We spearheaded the brand vision, creative direction, and design execution, ensuring a seamless identity across all touchpoints. This encompassed:
✅ Brand Identity – Color, typography, custom iconography, and fluid design language
✅ Website & UI Design – High-tech, immersive aesthetics with motion-rich interactions
✅ Motion Design – Sculptural logo animations, dynamic “globules”, and fluid textures
✅ Creative Strategy – A holistic brand system bridging Web3 innovation with human connection
Collaboration was key. Melanie partnered closely with Arthaus’ internal design team, social team, CEO, and key stakeholders to refine the strategic direction, ensuring creative integrity remained at the forefront throughout execution.
Reale’s Old Brand Logo
Reale’s previous branding felt outdated, overly playful, and disconnected from its ambitions. It lacked the forward-thinking edge needed to represent its evolution in the Web3 space.
A Sculptural Emblem of the Future
PIXEL-PERFECT
OPTICAL BALANCE
FLUID CURVES
PRIMARY LOGO
The new brand identity transports you to a “Future Realm”—a world where futuristic aesthetics meet real-world innovation. Designed for those shaping the future, with real or Reale technologies, it merges tech sophistication with human connection in a seamless visual experience.
WORDMARK
LOCKUP
At the heart of this transformation is the distinctiveness of the wordmark “REALE.” We leveraged the double E’s as a creative starting point, mirroring them to symbolize the duality of human and high-tech engagement. To elevate the concept, we infused the E’s with custom-drawn fluid line art, subtly punctuating each with its own personality. The result? A sculptural, refined emblem that stands as a bold statement of innovation and authenticity.
✔ Stands strong as a sculptural artwork, inspired by modern digital artistry.
✔ Achieves optical balance and pixel-perfect curvature, ensuring both fluidity and legibility.
✔ Future-ready and adaptive, seamlessly integrating across Web3 platforms, metaverse spaces, and digital ecosystems.
💡 Inspired by NFT artist FVCKRENDER and the evolving digital art landscape, our logo is designed to feel like a generative digital sculpture—merging art, motion, and interactivity. It embodies the on-chain aesthetics of 2024, where branding isn’t just static but exists in dynamic, responsive, and tokenized formats.
Logo Iterations & Design Process
Our exploration spanned multiple directions—star emblems, fluid wrapping forms, and sculptural elements—before refining a balance of personality, sophistication, and adaptability. The final mark feels alive, evoking movement, progress, and digital craftsmanship.
Palette of the Future Realm
🖤 Timeless Foundations – Black, white, and deep blues for a sleek, high-tech aesthetic.
⚡ Neon Lime (Brat Summer) & Warm Peach Accents – A retro-futuristic nod to 2024’s bold, hyper-modern color trends, designed to stand out across digital and immersive spaces.
This palette ensures bold contrast, digital-first appeal, and lasting visual impact—whether on social campaigns, digital assets, or immersive brand experiences within Web3 ecosystems.
Typography:
Balancing Edge & Elegance
We paired two distinct typefaces to create a striking balance between digital precision and human emotion:
Neue Montreal – A clean, modern sans-serif delivering clarity, impact, and a sharp, high-tech feel.
Editorial New – A stylized italic serif adding personality, fluidity, and a human touch.
This typography system allows for seamless emphasis and visual hierarchy, ensuring legibility across digital interfaces, Web3 spaces, and interactive brand experiences.
Future-Ready:
Reale’s Website Redesign
Reale’s new website isn’t just a digital presence—it’s an immersive, high-tech experience built for the next evolution of influence.
KEY INNOVATIONS
✅ Dynamic, Motion-First UI – Every interaction is fluid, mirroring Reale’s adaptive nature in the Web3 space. The homepage’s liquid morphing animation symbolizes constant evolution, reflecting the seamless interplay between influence, technology, and culture.
✅ Web3-Infused UX – Inspired by on-chain identity systems, tokenized engagement, and immersive metaverse design, Reale’s website isn’t static—it evolves, adapts, and reacts. Elements shift like real-time digital sculptures, creating a dynamic, living brand.
✅ Interactive Client Portals – More than a dashboard—these intelligent, responsive spaces provide strategic growth insights, partnership earnings tracking, and predictive analytics, delivering real-time value for brands and creators.
✅ High-Fidelity Motion & 3D Visuals – Sculptural UI meets fluid Web3 aesthetics. From globule-like textures to liquid typography accents, every detail reflects the next wave of digital artistry.
✅ Beyond Web2: A Digital Ecosystem – Built with interoperability in mind, Reale’s platform is ready to integrate with blockchain-powered creator tools, NFT-based influencer collaborations, and immersive brand activations.
Reale’s Old Website
Tiny Penthouse’s Redesigned Website
From first glance, Reale’s homepage transports users into the “Future Realm.” The centerpiece? A globule form morphing into the Reale emblem, symbolizing an identity that’s ever-shifting, adapting, and embracing what’s next.
Every page flows seamlessly into the next, guiding users through a cinematic experience where fluid visuals, kinetic UI, and Web3-inspired motion design set Reale apart as a leader in future-ready influencer marketing.
The site does more than inform—it immerses, inspiring brands to boldly step into the future.
Custom Iconography & Visual Language
Reale’s bespoke icon system transforms each service into a bold, instantly recognizable symbol within our future-forward ecosystem.
FLUID LINE VECTOR ART
✔ A Living, Breathing Design Language – More than static dividers, these flowing forms reshape and respond to UI elements, reinforcing Reale’s hyperfluid, motion-first identity.
✔ Seamlessly Integrated Across Platforms – Designed to work across socials, web, and immersive activations, ensuring a cohesive, high-tech aesthetic.
✔ Enhancing Legibility & Depth – Breaking up pages and content sections with a visual hierarchy that’s both sleek and kinetic.
✔ A Language of Symbols – Each icon isn’t just a graphic—it’s a digital insignia representing a core Reale service, designed for seamless adaptability across Web3, digital campaigns, and immersive experiences.
✔ Connected to Motion & UI – Optimized for animated interactions, dynamic UI design, and marketing activations, these icons reinforce Reale’s interconnected, evolving brand system.
✔ Web3-Infused Storytelling – Icons for Web3 Marketing, Live Event Activations, Brand Partnerships, Public Relations, Talent Management, and Content Creation act as visual anchors, guiding users through our ecosystem with clarity and impact.
Bringing the Brand to Life:
Motion & 3D Design
🌀 Signature "Globules"—Reale's Digital Lifeforms
Our custom generative fluid forms, inspired by Web3 aesthetics and NFT artistry, evolve in real-time, morphing into our elegant logomark—a visual metaphor for constant innovation, movement, and transformation.
🔥 Why It Matters:
✅ More than a logo—it's a living identity. Reale’s fluid forms shift, pulse, and transform, mirroring the ever-changing nature of digital influence.
✅ Immersive by Design. From web animations to social content, UI elements to live activations, motion design is embedded into every brand touchpoint.
✅ Bridging Web3 & Digital Storytelling. The fusion of 3D motion, kinetic typography, and AI-assisted animation creates an experience that feels alive, forward-thinking, and unmistakably Reale.
Social Media:
The Future of Influence
Reale’s redefined social presence sets a new standard for high-impact, Web3-driven digital influence.
📲 Immersive, AI-Enhanced Visuals – Our feeds are alive with motion, blending fluid overlays, kinetic typography, and next-gen digital artistry.
⚡ High-Impact Messaging – We craft content that is bold, dynamic, and instantly recognizable, pushing visual storytelling to the forefront of digital influence.
🌍 A Global Creator Ecosystem – Reale’s visuals champion diversity, inclusion, and representation, ensuring that the future of influence is human-first, yet unmistakably futuristic.
🌀 Designed for Virality – Whether static or animated, every post is built for maximum engagement, impact, and shareability.
Photography & Art Direction
Reale’s art direction fuses real-world storytelling with a hypermodern digital edge.
✔ Future-Infused Color Grading – Every visual is enhanced with Reale’s signature color overlays, seamlessly integrating real-world energy with our brand’s digital identity.
✔ A Distinct Visual Narrative – Our theme, “Future Realm,” ensures that every image, motion asset, and campaign tells a cohesive, cutting-edge story.
✔ Cinematic Compositions & High-Tech Flair – Expect bold personalities, surreal lighting, and an interplay between organic and digital elements, reinforcing Reale’s sci-fi-meets-reality aesthetic.
Brand Guidelines
Our brand guidelines don’t just define Reale’s identity—they future-proof it.
📖 A Living Document, Built for Adaptability – This guide serves as the cornerstone for brand execution, ensuring a consistent, recognizable identity across all platforms. As Reale evolves, so does our brand system—designed to expand across new technologies, platforms, and immersive digital spaces.
🔹 Empowering Creativity – While maintaining brand cohesion, our guidelines provide room for artistic innovation, experimental campaigns, and adaptive storytelling.
🔹 A Toolkit for the Future – From motion to Web3 assets, digital collectibles to AI-enhanced visuals, our guide ensures that Reale remains at the forefront of the next digital renaissance.
RESULTS
The Future Realm Is (Almost) Here.
Set to launch in mid-2025 in collaboration with the Arthaus design team, Reale’s transformation isn’t just a rebrand—it’s a bold step into the future of influence. By merging striking design, fluid motion, and Web3-inspired elements, we’ve built an identity that is both immersive and future-ready.
🔹 Web3-Native Approach – Designed for a digital landscape where influence is more interactive, dynamic, and evolving.
🔹 Strategic & Impactful – Every element balances creative ambition with brand clarity and usability.
🔹 Bridging Tech & Culture – A visual system that connects innovation with real-world influence.
Final Outcomes & Impact
✔ A Future-Ready Digital Identity – A cohesive, flexible brand system built for growth.
✔ Elevated Positioning – Reale is now set apart as a forward-thinking leader in digital influence.
✔ Seamless Integration – A design that works across social, web, and motion for maximum impact.
Tiny Penthouse Team:
Melanie Rothwell / Creative Direction & Hands-on Design
Emma Mehler / Motion, Web, Social & Brand Design
Katia Grekova / Branding & AI Image Creation, Design
Bridget Swayne / Moodboard, Social