REALE x No Standing / Arthaos
A Web3-ified Rebrand for Leading Influencer Marketing Agency
REALE needed a brand identity transformation that could match their evolution into a leading influencer marketing agency at the intersection of Web3, tech, and culture. As founder and Creative Director of Tiny Penthouse Studio, I led the rebrand, defining a new narrative, creative vision, and immersive design language. Our goal was to build a bold, future-forward identity that positioned REALE as the go-to agency for Web3-native brands and high-profile clients shaping what’s next.
Our Role
We spearheaded the brand vision, creative direction for social and web expressions ensuring a cohesive identity across all touchpoints:
✔ Brand Identity: Branding, photography styles, color, tone of voice, typography, custom iconography, and fluid design language
✔ Social & Motion Design: Edgy photography, dynamic typography, fluid textures
✔ Website & UI Design: High-tech, immersive aesthetics with motion-rich interactions
✔ Creative Strategy: A holistic brand system bridging Web3 innovation with human connection
Brand Identity: Future Realm
A new aesthetic frontier for influence.
This is where web3 design languages meet cultural fluency - fluid visuals, chrome textures, immersive tech, and bold gradients - infused into campaigns that actually connect. We’re bridging the future-facing world of innovation with the soul of influencer marketing, building experiences that feel as real as they are cutting-edge.
Old Brand Logo
Outdated, overly playful and disconnected from its ambitions of connecting with web3 clients, we needed to create edge, intrigue, something on-trend but timeless, something fluid and evolutionary like the Web3 and tech space.
New Brand Logo
Our new logo is meant to be an artwork in itself, transporting you to the “Future Realm” - a world where futuristic aesthetics meet authentic influencers to help shape real-world innovation.
WORDMARK
PIXEL-PERFECT
OPTICAL BALANCE
FLUID CURVES
EMBLEM
LOCKUP
At the heart of this transformation is the distinctiveness of the wordmark “REALE.” We leveraged the double E’s as a creative personalities, mirroring them to symbolize the duality of human and high-tech engagement. We infused them with custom-drawn fluid curvatures that subtly punctuate each with its own personality. The result? A sculptural, refined emblem that stands as a bold statement of innovation and authenticity.
Our final logo marks feel alive, evoking movement, progress, and digital craftsmanship.
✔ Stands strong as a sculptural artwork or wordmark
✔ Achieves optical balance and pixel-perfect curvature, ensuring both fluidity and legibility.
✔ Future-ready and adaptive, seamlessly integrating across Web3 platforms and digital ecosystems.
💡 Inspired by the love of NFT artist FVCKRENDER and the evolving digital art landscape, our logo is designed to feel like a generative digital sculpture: merging art, motion, and interactivity. It embodies the on-chain aesthetics of 2024, where branding isn’t just static but exists in dynamic, responsive, and tokenized formats.
Logo Iterations & Design Process
Our team explored a variety of ways to make the emblem fluid and also incorporated the star element from our previous logo before settling on our final mark.
Color Palettes
🖤 Timeless Foundations: Black, white, green, blues for sleek, high-tech look that stands the test of time.
⚡ Neon Lime (Brat Summer) & Warm Peach Accents – A retro-futuristic nod to 2024’s bold, hyper-modern color trends, designed to stand out across digital and immersive spaces.
Our palette is bold, unexpected and vibrant. Designed for digital and social-first initiatives and campaigns with subtle leans into current trends with enough flexibility in our guidelines to keep things modern and fluid.
Social Media:
The Future of Influence
Reale’s redefined social presence sets a new standard for high-impact, Web3-driven digital influence.
📲 Bold, Immersive Visuals: Our feeds are alive with motion, our new colors, kinetic type and next-gen digital artistry.
⚡ Visual Storytelling: We craft short, punchy content mixed with our new type systems to help brand recognition
🌍 A Global Creator Ecosystem: Reale’s visuals champion diversity, inclusion, and representation, ensuring that the future of influence is human-first, yet unmistakably futuristic.
🌀 Designed for Virality: Whether static or animated, every post is built for maximum engagement, impact, and shareability.
Typography:
Balancing Edge & Elegance
We paired two distinct typefaces to create a striking balance between digital precision and human emotion:
Neue Montreal: A clean, modern sans-serif delivering clarity, impact, and a sharp, high-tech feel.
Editorial New: A stylized italic serif adding personality, fluidity, and a human touch.
This typography system allows for seamless emphasis and visual hierarchy, ensuring legibility across digital interfaces, Web3 spaces, and interactive brand experiences.
Website Design
We embraced our new brand identity and incorporated all aspects into a high-tech, future-forward, interactive experience built for the next evolution of influence.
Old Website
We immediately transport users into the Future Realm showing that our visual identity is ever-shifting, adapting, and embracing what’s next. Each page flows seamlessly into the next, guiding users through a cinematic experience where fluid visuals, kinetic UI, and Web3-inspired motion design.
Key Site Innovations
✅ Dynamic, Motion-First UI: Every interaction is fluid, mirroring Reale’s adaptive nature. Liquid morphing animation symbolizes constant evolution, reflecting the seamless interplay between influence, technology, and culture.
✅ Web3-Infused UX: Inspired by on-chain identity systems, tokenized engagement, and immersive metaverse design, Reale’s website isn’t static-it evolves, adapts, and reacts. Elements shift like real-time digital sculptures, creating a dynamic, living brand.
✅ Interactive Client Portals: More than a dashboard these intelligent, responsive spaces provide strategic growth insights, partnership earnings tracking, and predictive analytics, delivering real-time value for brands and creators.
✅ High-Fidelity Motion & 3D Visuals: Sculptural UI meets fluid Web3 aesthetics. From globule-like textures to liquid typography accents, every detail reflects the next wave of digital artistry.
✅ Beyond Web2: A Digital Ecosystem: Built with interoperability in mind, Reale’s platform is ready to integrate with blockchain-powered creator tools, NFT-based influencer collaborations, and immersive brand activations.
Custom Icons & Graphics
Custom Icons: While often abstract, each strategically tie to a service and guides users through our ecosystem with clarity and impact
Living, Breathing Design Language: Our custom flowing line elements reshape and respond to UI elements, reinforcing Reale’s hyperfluid, motion-first identity. They also serve to enhance legibility by breaking up content sections with a visual hierarchy that’s sleek, kinetic and has depth.
Motion, AI & 3D Design
🌀 Globules / Our digital lifeforms: These custom generative fluid forms, inspired by Web3 aesthetics and NFT artistry, evolve in real-time, at times, even morphing into our elegant logomark - a visual metaphor for constant innovation, movement, and transformation.
🌀 Globule-inspired elements act as evolving digital lifeforms
🔥 Morphing animations mirror the logo’s evolution in real time
✨ Motion graphics are embedded into the brand’s DNA across web, content, and brand activations
Photo Styles & Art Direction
Our art direction fuses real-world storytelling with a hypermodern digital edge.
🤳🏽 Cinematic Compositions & High-Tech Flair: Expect bold personalities, surreal lighting, and an interplay between organic and digital elements, reinforcing Reale’s sci-fi-meets-reality aesthetic.
🎨 Future-Infused Color Grading: Every visual is enhanced with Reale’s signature color overlays, seamlessly integrating real-world energy with our brand’s digital identity.
👾 A Distinct Visual Narrative: Our theme, “Future Realm,” ensures that every image, motion asset, and campaign tells a cohesive, cutting-edge story.
Brand Guidelines
Our brand guidelines don’t just define Reale’s identity—they future-proof it.
📖 Brand Guide: We developed a 25-page guide to ensure a consistent, recognizable and cohesive identity across all platforms. It has baked in flexibilities and is evolutionary, like our brand, and, our target audience. From icons, to social, to web assets, our guide ensures we remains at the forefront of the next digital renaissance.
RESULTS
The Future Realm Is (Almost) Here.
Set to launch in mid-2025 in collaboration with the Arthaus design team, Reale’s transformation is a bold step into the future of influence. By merging striking design, fluid motion, and Web3-inspired elements, we’ve built an immersive identity that undeniably Future Realm.
👾 Future-Ready Identity: A cohesive, flexible brand system built for growth and Web3 a rapidly evolving industry
⚡️ Strategic & Impactful: Every brand element balances creative ambition with brand clarity and usability across platforms
🔮 Bridging Tech & Culture: A visual system that connects innovation with real-world influence and built for social, web and maximum
Tiny Penthouse Team:
Melanie Rothwell / Creative Direction & Design Lead (Hands-on!)
Emma Mehler / Motion, Web, Social & Brand Design
Katia Grekova / Branding & AI Image Creation, Design
Bridget Swayne / Moodboard, Social