MADX is the visionary world of multidisciplinary artist and award-winning creative director Melanie Rothwell. A fusion of fine art, motion, and emerging technology, MADX explores the intersection of myth, identity, and the surreal - where reality dissolves into imagination.
Each piece is a carefully crafted experience, blending traditional and digital painting, generative AI, photography, and motion design, all seamlessly interwoven with blockchain technology. The result? Art that isn’t just seen - it’s felt, lived, and collected.
The MADX Monogram
Our monogram is used as an official stamp authenticity. It can be found as both a brand mark on digital pieces and as a hand-drawn mark on limited edition physical pieces, adding a layer of intrigue, sophistication and prestige.
MONOGRAM / Animated
WORDMARK
Website Design
We built our website to act like a portal into a surreal, digital realm, where artworks exist in an immersive, futuristic space. The dark-mode aesthetic acts as a canvas, amplifying the vibrancy of each piece and bringing them to life through motion and light.
Orb /// Unreal Series:
NFTs & Canvas Prints
Each orb is a journey into the unknown and exists in a space beyond reality, pulsing with energy, shifting between the tangible and the virtual. MADX pushes the boundaries of innovation by merging fine art with blockchain tech. The series is available both as on-chain digital collectibles (NFTs) and museum-quality physical prints, allowing collectors to own both a physical and/or digital piece of this ever-evolving universe in a way that best speaks to them.
🌐 Digital Collectibles
Verified on-chain, ensuring authenticity and provenance
🖼️ Fine Art Exhibition Canvas Prints
Museum quality and bringing their luminous energy into the physical world
Social Media
Our surreal artworks are crafted into dynamic animations and show reels.
A Living Brand
MADX is a deeply personal expression of its artist and founder, Melanie Rothwell. As the creative force behind Tiny Penthouse Studio, she are her team have meticulously crafted a brand identity that embodies the imagination, precision, and surreal energy of her work. From monograms to motion design, every detail of the brand has been thoughtfully built to extend the world of MADX beyond the artwork itself.
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