Elevated by design. Built to last.
Nestled in the vibrant heart of New York City,
Tiny Penthouse Studio is a full-service creative powerhouse specializing in branding, campaigns, graphic design, and digital innovation.
Like our namesake perched in the clouds, we take brands to new heights – crafting bold, future-forward identities that stand out and stand the test of time.
Founded in 2005 by award-winning Creative Director Melanie Rothwell, Tiny Penthouse Studio (formerly GARGANO GROUP LLC) has led the charge in creative evolution – shaping brands across luxury goods, health and wellness, pharmaceuticals, automotive, and emerging tech spaces like Web3 and blockchain. Melanie brings a strategic, results-driven approach to every project, balancing elevated creative vision with real-world impact. From global brand campaigns for Fortune 500 companies to immersive Web3 gaming worlds, she works hands-on with clients to craft memorable and meaningful visual identities.
We collaborate with visionary clients to create striking brand experiences, breakthrough creative strategies, and campaigns that move culture. Whether bridging Web2 and Web3, launching a innovative product, or reinventing a legacy brand, we bring imagination, innovation, and intention to every pixel.
“ You never get a second chance to make a first impression, so a brand’s visual statement must be arresting.”
- MELANIE ROTHWELL / Founder & Chief Creative Officer
MADX x Tiny Penthouse :
Where AI-Driven Art Meets Innovation
At Tiny Penthouse Studio, we don’t just design—we invent. MADX is Melanie’s artistic alter ego and experimental art lab, where two decades of design expertise converge with surreal storytelling and AI-driven creation. The result? One-of-a-kind brand visuals and personal commissions that defy convention and unlock a new dimension of digital art.
