NYU LANGONE HEALTH · PAVILION LAUNCH · NEW YORK CITY · 2019
In partnership with Jack Morton WorldwideNYU Langone Multi-Day Launch Event
NYU Langone's new Kimmel Pavilion represented one of the most significant transformations in New York healthcare history — a $1.7B expansion that needed to be launched in a way worthy of its ambition.
We designed the complete multi-day launch event: environmental graphics, living green walls, wayfinding, stage design, donor dinner, children's hospital installations, and guided attendee journeys — all woven together to honor the past and inspire confidence in the future.
In partnership with Jack Morton Worldwide · NYU Langone Health
A Celebration of Transformation and Commitment
The multi-day event needed to be more than just a ribbon-cutting - it had to be a testament to NYU Langone’s vision for the future. We led hands-on creative direction for the entire event, designing a cohesive visual experience that seamlessly integrated NYU Langone’s signature branding across every touchpoint. From attendee journey to interactive installations, and immersive storytelling elements, every detail was crafted to reinforce the institution’s mission and inspire generosity.
Branded Spaces That Immersed Attendees in the Vision
We designed every touchpoint — living green walls with NYU's signature purple palette, custom wayfinding throughout the pavilion and hospital, stage and presentation design for donor panels and keynotes, a grand Kimmel Pavilion dinner with bespoke menu and branded table design, and a children's hospital installation that made the new Hassenfeld wing feel as warm and joyful as the care delivered inside it.
Creative Direction: Melanie Rothwell for Tiny Penthouse Studio
Production Partner: Jack Morton Worldwide, New York
Client: NYU Langone Health
RESULTS
This event was designed not only to celebrate but also to inspire.
With thousands of high-profile donors, board members, and thought leaders in attendance, the experience needed to instill confidence in NYU Langone’s future while securing major philanthropic contributions. The results were undeniable:
✅ Thousands of high-profile donors, board members, and medical leaders engaged across a multi-day activation
✅ Record philanthropic contributions secured during the event
✅ National media coverage of NYU Langone's historic expansion
✅ Environmental design work featured across the Kimmel Pavilion permanently — lasting impact beyond the event
Through strategic experiential design, we transformed NYU Langone’s milestone moment into an unforgettable, immersive celebration—one that honored its past, celebrated its present, and propelled its vision for the future.