Brand Identity, Strategy & Campaigns
Twenty years of building brands that stand out - from Fortune 500 launches to boutique identities. Here's a selection of our work.
Global brands, Fortune 500 campaigns, and category-defining identities.
Flagship Work
L'Oréal Beautyv3rse Event x Blockchain Bar x Vayner3
Web3 Meets Beauty:
Revolutionizing L'Oréal's Beautyvers3e with Blockchain Innovation
During our time working with Vayner3 (a web3 consultancy by Gary Vee), we hosted the Blockchain Bar at L'Oréal's Beautyverse Summit, executing the creative branding and booth design. We crafted a sleek co-branded logo for our immersive pop-up booth, featuring crypto wallet setup tutorials, POAP distribution, and exclusive VeeFriends merchandise to engage L'Oréal's audience in Web3 education.
Our design highlighted L’Oréal’s commitment to innovation, showcasing our ability to weave blockchain technology into a fun and digestible activation that elevates digital commerce in the beauty industry.
Elevating Luxury: Sotheby's International Realty's 40th Anniversary Logo Design
Sotheby’s International Realty
Sotheby's International Realty entrusted us with creating their 40th anniversary logo, seeking a non-traditional, "sophisticated-artsy" design that honored their rich heritage. Our team delivered a logo that captured the essence of luxury real estate, blending timeless elegance with contemporary flair. This versatile design was seamlessly integrated across all branded print and digital materials, including their website and high-profile events, reinforcing Sotheby's position as a leader in premium real estate services.
Electrifying Education:
Lexia Learning's Logo Leads to Brand Transformation
Rosetta Stone, Lexia Learning & Cambium
We supercharged Lexia Learning's brand identity, starting with the dynamic Lexia Lightning Bolt—a symbol crackling with educational energy. This emblem, seamlessly integrating the 'L' wordmark, became the cornerstone of our "Our Proof ⚡️ is Your Power" campaign. The lightning bolt, fusing awards and letters, sparked a multi-channel marketing blitz that lit up digital news, social media, ads, and PR efforts. Our electrifying approach led to Lexia's most successful campaign in 14 years, prompting a full rebrand invitation.
Following Cambium Group's acquisition, we were invited to reshape several brand identities including the "All for Literacy" super brand campaign, unifying Lexia and Voyager Sopris Learning (VSL) and Cambium. Our holistic approach encompassed logo systems, brand guidelines, vibrant social media content, and website design. By infusing 'sparks' of curiosity into hero images and maintaining a cohesive visual and verbal identity across Lexia's diverse portfolio, we didn't just rebrand—we revolutionized how Lexia connects with educators and students alike.
Pharmaceutical Brand Identity:
Hemlibra by Genentech
Genentech Global / Hemlibra for Hemophilia A
We proudly unveiled a bold logo and captivating brand identity for Hemlibra, Genentech’s groundbreaking treatment for Hemophilia A. Inspired by the mythical power of a bird's wing, our design symbolizes newfound freedom and strength. The logo radiates fluidity, energy, and vibrancy, perfectly reflecting the essence of Hemlibra and its mission to empower patients.
Logo Lockups & Design Systems
With decades of experience in the healthcare industry, our talented team expertly navigated the complex landscape of pharmaceutical regulations. We crafted multiple logo iterations that comply with essential guidelines on generic names, dosages, and fair balance, ensuring Hemlibra stands out while remaining compliant.
Brand Guidelines & FDA Compliance Design
We developed a comprehensive 75-page branding guideline tailored to the unique demands of the pharma industry. This guide was Genentech’s roadmap to seamless branding integration in all of Hemlibra’s marketing materials. It features detailed visual systems, inspiring color palettes, messaging and tone of voice, logo usage rules, and guiding principles for a cohesive brand identity across print, packaging, digital marketing, videos, and websites. Whether reaching healthcare professionals (HCP) or direct to consumers (DTC), we ensured Hemlibra’s message was clear, engaging, and effective.
Print & Digital Ads
Package Design & Website Design
Why Choose Us for Your Pharmaceutical Branding?
Ready to elevate your pharmaceutical brand with a creative edge? Let us help you transform your vision into a powerful identity that resonates with your audience. Contact Us Today.
Pfizer / Estring -
Brand Identity System
Pfizer did not want to change their logo. They’d built solid brand recognition for their longstanding Women’s Health brand Estring. However, they acknowledged the brand's outdated image they worked with us to create a new visual identity and personality. Initially envisioned as "subtle logo enhancements," the project blossomed into a comprehensive brand refresh, featuring a shiny new brand personality, story, visual brand identity, and an overhauled website and instructional videos.
Visual Refresh & Modernization
BRANDING FROM EARLIER YEARS
Brand Standards & Application
While subtle, our logo refinement introduced a new, more dynamic ring shape, more vibrant and contemporary color palette as the north star for the fuller brand refresh.
Brand Personality & Style Guides
We designed and wrote content for a 20-page guide as a compass for maintaining our new, unified brand image. It crystallizes our modernized creative approach, outlines enhanced color palettes, typogrpahy, sets new logo usage rules, a new brand personality, tone, voice, photography stylizations and design for marketing materials, ensuring consistent and impactful communication across both healthcare professional (HCP) and direct-to-consumer (DTC) audiences.
Meet Estie the Brand Ambassador
Estie, our friendly brand ambassador, is the bridge between pharmaceutical intricacies and patient experience. As a guiding presence, she navigates patients through the entire Estring journey, offering comfort and information without intimidation. With a spirit of compassion and understanding, Estie embodies the essence of the Estring brand.
Web Design
Instructional Video & Materials
— In-house partnership with Saatchi & Saatchi Health NY —